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Fine bedlinens are like a fine wine: they improve with age. As they are used, your St. Genève fine bed linens will improve in softness and comfort, unlike basic linens that are worse for wear.

On occasion, a client will observe that their new sheets aren’t as soft as the ones they’ve had for years. That is because new linens have yet to be properly ‘broken-in’. This process can take 8-10 launderings, after which they will be soft, smooth and naturally wrinkle-resistant.

Natural fibers, like those used at St.Genève, are not fussy, but do require proper care. Follow these simple tips to get the most years and enjoyment from your fine bed linens.


  • Avoid overcrowding in the wash. Ensure your washing machine allows ample space for your fabrics, taking into account the size of your bedding.

  • Make sure there is enough water in the cycle – many washing machines are water-saving, which causes added friction on the bed linens. Use maximum water settings.

  • Rotate your sheets; by letting your sheets ‘rest’ in between uses your will greatly extend the life of both sets, in addition to making laundry day a little easier!

  • Use very little detergent – too much detergent may not be able to rinse out completely and will cause buildup.

  • Wash often: we recommend once per week.

  • Give your bed linens their space: Dry only a sheet set or a duvet cover with shams at one time.

Do Not:

  • Do not use bleach, detergents with bleach or whiteners, or alkaline detergents

  • Do not use fabric softener or dryer sheets

  • Do not use hot settings: use medium-temperature for washing and drying

  • Do not over dry

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